Darby Simmons, CFP®
As human beings, we are naturally, “wired” to seek pleasure and avoid pain.  It’s very painful to watch investments decrease in value and therefore very understandable when people react emotionally. However, this can lead individual investors to make very costly mistakes which professional investors actually use to their advantage. As much as we care about people and their money, we act as that very important voice of reason and perspective during emotional times. We believe that the phrase, “No one cares about your money more than you do” is absolutely true but very incorrectly suggests that this emotional attachment yields more careful and thus better decisions. History shows that this is patently misleading and very likely destructive to wealth creation.